How Hot is Your Course? Entrepreneurs Win Hands Down.
All e-courses are not equal and cannot be described the same due to the following:
● Audience type
● Course purpose
I’ve designed courses for different sectors (corporate, etc.) and further describe their main motive and typical look of their courses. You’ve probably taken a course in at least 1 of these 4 sectors so will know what I mean.
COURSE HOTNESS SCALE
From my experience of taking and creating courses in various sectors, I’ve rated the excitement and creativeness of these courses.
As a creative and longtime online student, teacher and course builder, I’ve come to realize the following important aspects of online learning:The online student’s experience is everything. Create it.Click To Tweet Boring courses are no longer appealing. Change thatClick To Tweet Hours of narrated slides and videos hinder learning. Stop it. Click To Tweet Engage students or lose them. Really. Click To Tweet
Let’s unpack each sector course types.
HOTNESS #1: Entrepreneur Field Courses
This field screams creativity and has coined the term, Creative, as someone who works diligently at producing unique and beautiful work. This can translate to a course and how it is designed.
My fave creative is Paul Jarvis – he even has a course on how to run and grow a creative-based business. His course is sexy.
The main reason why entrepreneurial-type courses are hot is due to our audience type. Our students are consumers and can be found in the marketplace.
We are forced to create the best in a course to not only attract them to the idea of buying it but also completely satisfying their needs with it.
- Their opinions of our course can go viral with great or devastating impact
- Their feedback can provide us insights and credibility
- Their results from our course can sell more of it
Everything hinges on the needs and satisfaction of our consumer, formerly known as a student.
HOTNESS #2: Corporate Training Courses
Remember training you had to take when you were a staff member, or if you are, recently? How did that go?
I have found the most dreaded learning out there in the world is corporate training. No one wants to take it but organizations NEED to keep their peeps skilled and educated. Super important for a productive and thriving company.
To motivate employees to take and learn from training gamified dynamic e-courses that are fun to take and educational.
This is called edutainment, a mix between education and entertainment.
This design approach has yielded interesting courses that are short, to the point, digestible and in turn track training. Below is an example of one I made for a client using Articulate Storyline.
HOTNESS #3: Public Sector Courses
Public sector entities are such things as hospitals, government offices, public libraries, etc. Their e-courses are more tailored to staff training but can also swing out to the public.
I was once part of a project team to onboard 3600 new staff members to a mega-hospital who needed to learn new modern machinery, like IV Pumps. I also created an info website to help the public locate the building and learn about its services.
This type of learning is very ‘how to’ and gets to the point. Some are highly interactive, as shown below (I created this) and some are boring with streams of text and accompanying images.
HOTNESS #4: Academic Courses
What can I say here – caged learning experience? We need to take the course to get credit and to obtain a higher level of education.
And they know it.
Most academic courses are long, complex, tedious and each lesson and module looks the same. I have taken over 40 online university courses and can describe their layout in my sleep.
- Lots of long lectures (aka talking heads)
- Lots of links to loooong articles
- Must post a response into the discussion board every Friday
- Must write 3-4 paper assignments
Rinse and repeat
However, this is changing, and I am working with some really creative clients from universities and colleges who want better learning experience for their students.
Though a clunky platform, I created this course in Moodle for a client.
Now you know why I applaud the courses created by the entrepreneur and small businesses and deem them as the most creatively produced products.
I also acknowledge how hard it is to create a course like these with limited resources and time of entrepreneurs who sometimes build them single-handedly – our beloved DIYers.
If you are an entrepreneur with a course, I pat you on the back. That was no small feat to produce.