How to Create a Dr. Kelly Course Blueprint™

The Dr. Kelly Course Blueprint™ for online courses are becoming quite popular and I’m fully booked creating them for my clients and students (I built over 3o in 2015 alone).  I love creating them and my clients love them, too!

NOTE: This is my special process I developed and am sharing with you so you can create solid course frameworks. It is fully protected by laws and may not be copied, re-used, edited or distributed. Please only use for designing your own course. Thank you!

Course Blueprint Components

A blueprint is the major plan for an online course.

It shows the:

  • big idea of an online course
  • design core
  • theoretical base
  • learning elements

Designing using the Dr. Kelly Course Blueprint™

Let me use an example for a course – Light Up Your Life Inside.

This is a home decorating course on creating more lighting in your interior spaces.

1) The Big Idea

A big idea is the overarching essence of the course that is important to people and will impact their lives (think enlightenment). It takes an ordinary course to the level of extraordinary. I share more about the big idea here.

The big idea for this course – Bringing more healing light into your life (and it’s good for the soul!).

2) Design Core

The design core focuses on the key topics of the course that serve the big idea.

See the course outline below. Following the big idea I include the real purpose of the course – creating healing, sacred spaces. But notice how I bring in pragmatic topics, such as lighting fixtures and also how light works (refractions, etc.) to support the big idea.

Many people would just design a course on the pragmatic elements without the extra sparkle (aka the big idea). The course design below is more inspiring.



course blueprint aspects

3) Theoretical Base

The academic geek in me insists that courses are built on true and tried learning theories as they inform how people learn in different situations. I regularly use them to build foundations for courses and how to deliver them.

For this course on lighting, I want to use experience as the main learning component.

I’m using experience as the driving learning element, because I don’t want my students to merely head to a lighting store (familiar move) but get out of their head and feel the power and healing qualities of light. So I scoot them outside. You can see this in the learning elements outlined next.

Read more about the experiential learning theory here.

4) Learning Segments

Here is a brief outline on how the course would be sequenced using the big idea, design core topics, and the learning theory about experience.

 UNIT 1: Light the Way
Send students out to experience light with guiding questions. Have them take videos, images and make notes on their experience with light and what they like. Then, they can share their ideas and inspiration in an online discussion forum, Instagram or Pinterest posts, and/or a live conference with the instructor and fellow classmates.

UNIT 2: How Light Works
Students review lessons on interior lighting techniques and how to use both natural and artificial light. Fixtures are explored as well as a photo gallery of ideas.

UNIT 3: Plan Your Brightened Space
Students develop a lighting plan for their home by creating digitally- or print-based mood boards. They share with others in the course including the instructor for feedback and guidance.

UNIT 4: Let’s Go Shopping
Students receive guidance on how to shop for light fixtures and electrical supplies as well as step-by-step instructions for installing lighting. Students are encouraged to send photos of their new lighting installations.

Build the Course

Finally, you build the online course using this plan. Can you envision it? Isn’t having this blueprint/structure much more informative before delving into the huge job of creating content? Or building the wrong content?

There are a number of technological options to deliver your course from software plugins like Zippy Courses or hosted platforms like Thinkific and  Ruzuku. You will need a discussion forum (Ruzuku has one built in), or free forums, such as Facebook private groups or Google Groups.

For more see
The Best E-Course Resources


Comments are closed