E-course Development – Part 1: Discover Demand
Many people are wanting to jump on the bandwagon of creating courses. The thought is thrilling!
But then the fear sinks in
And you worry, “What do I teach?”, ‘Where would I start?”, “ How will I find the time”, and “Who would buy it?”
These are valid questions and ones that suggest to START SMALL.
Or in business terms, create a product with minimum value to test the market, and not drain your funds, time, energy or sanity.
To create a minimum value product…
- Narrow down one idea for a small course
- Map out the whole learning experience
- Get your feet wet as a course developer
- Try out free or cheaper technologies you like
- Parcel out 20 or 30 hours to complete the build
- Test your market with a free or low cost offer
Let’s review the first item, narrowing your idea, which can be difficult.
NARROWING DOWN YOUR IDEA
Okay, you know a lot about your ‘thing’ and that is why you want to teach others about it. Let’s narrow down not only what you want to and can teach, but also WHAT YOUR MARKET IS CRYING FOR.
That’s right, crying for!
Do not create a course unless you see a demand for that information, experience or skill set.
Repeat after me… do not create a course unless you see a demand for that information, experience or skill set.
But now you wonder what is demanded???!!
Easy…..reflect on the question below … over time (give it 3 weeks)…
as you take a walk
as you surf online groups
as you chat with colleagues
as you stare out the window.
What is one thing that people keep asking you for or are confused about, and you find that you continue to answer them.
- Maybe you answer this one question, again and again, in Facebook groups as you want to support others and feel you have the expertise to answer.
- Maybe people at work or friends continuously ask for help with it and you’ve become the Go-to-Person for that one piece of info.
- Perhaps, it is one of your most popular roles as an employee or services as a business. You create this one thing aaaalllll the time with ease, unlike others.
See how each refers to ‘others’ as needing that ‘one’ thing? That is your niche market and focused offer.
Take time to ponder this – I promise one day the lightbulb will go one and you will come up with a brilliant idea.
Become Sherlock Holmes.
The idea is sprouting (maybe you have 2 ideas) and it’s time to put on your investigator’s hat. Don’t take that hat off for a month.
Perform the following sleuth work to learn about the MARKET demand for your teachable idea.
- Google the thing you want to teach: How much is said about it? Is it hot or not?
- Search Amazon for your topic: What are reviewers still needing to know?
- Form an interest focus group or survey in lieu of a gift: What do they say about your idea?
- Follow the topic leaders: What are they teaching you could do more like you?
Prepare that beautiful mind of yours to teach
Know there is room for everyone
Trust that you can teach others
what they need
Trust that in your heart and bones is a desire to help
Know that your words and wisdom
and light are meant to be shared
Teaching is a form of caring
You know… how to care
Let go of your assumptions
Check your attachments
Be you, inside and outside
We are waiting for you to teach us
Recall, relight the vision of your favourite teacher
Model him/her with sprinkles of you
Do it your way,
Heal, release, help up and empower others
Are you thinking about creating a new online e-course? What’s one thing people keep asking you for or are confused about? Share it by commenting below and stay tuned for more ways to effectively build e-courses.