85% of people don’t finish e-courses. Stop this!

That’s right! The word on the street is people are getting frustrated with e-courses and 85% tend not to finish!

I believe they do want to finish as they paid good money and are eager to learn… but what happened??

In my 20 years of teaching and research, I have found that about 30% probably won’t finish.


This implies, 70% should finish a course, any course.

Reasons for quitting a course: Life stuff happens, they want quick answers, they realize it’s not what they want to learn, or more likely, THEY GET STUCK.

Let’s explore the last reason – learners getting stuck. I covered this in the last few blog posts.


I have a solution – it’s quick, easy and many are trying it already!

 Dr Kelly's lesson booster

P.S.  Would love all those creating e-courses to take my premium training so learners will have the best experience.

Please give it a shout out for me :0) Click here to access it.


  • Sarah Jordan March 27, 2014, 6:38 pm

    You hit the nail on the head. One of my mentors suggest using the “learning sandwich” when presenting ideas. For example: “here’s what I’m going to teach. Then teach it. This is what I just taught.” Breaking bigger ideas into smaller chunks to prevent students being overwhelmed.

    • Dr. Kelly March 27, 2014, 6:42 pm

      Yes, Sarah, that is a standard method in teaching. It seems redundant but learners are newbies and need to be led on a learning journey. Thanks for sharing!

  • Misha Milshtein March 31, 2014, 5:39 pm

    Good discussion, and worthy topic. In http://www.sweetrush.com we strive to provide both the content and treatment to make sure the learners are engaged from beginning to the end, and that is often a difficult battle, especially if the topic itself is not something that the users can be fired up about (compliance anyone?) Naturally, standard techniques by restricting navigation and mandating the completion are also used, so there is always a good balance of “I must” and “I want”.

    But also one question needs to be asked sometimes – are all courses worth completing? Meaning – is there something at the end for me that really compels me to reach that final page, and look under every rock, or can I simply stop once I feel that I got the information I was hunting for.

    The answer is as always “It depends”, but with this post I just want to point out that sometimes courses are not being finished because it does not take an entire course to provide the user with what he wanted in the first place.

    • Dr. Kelly March 31, 2014, 9:00 pm

      Misha, I think you make a good point. Today’s learning is best designed to be highly personalized, which includes just-in-time learning. For instance, e-courses should be chunked, well indexed, and accessible (intuitive layout) to provide information when needed and wanted. A nice intro can set the basis for the course, but all other modules should be hunt and learn. However, I find many courses insist on being dripped out module by module with learners ‘drowning’ by the 3rd module. They are really a digital version of the lecture mode (content heavy and linear). Agree?

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