E-course trends for 2017 can be summed up into 3 words: Resources not courses.
What does this mean? It means learners want information delivered in a certain way to apply immediately and directly into their lives or businesses. They don’t want to wade through long diatribes of lectures, thick books or boring assignments.
This attitude most certainly applies to the entrepreneurial market made up of fast moving business people wearing many hats needing to be highly productive in creative and low cost ways.
To add, our online courses have to win over content searches on Google, where info is curated in a way that helps find immediate solutions to our problems. However, while free content is everywhere it is not always sufficient, accurate or current. This is where e-courses can shine.
So how can you build courses that satisfy today’s on-the-move learner? Let’s first look at the modern learner (do you see yourself in this description?)
Modern learners seek…
Below are some ways to satisfy the needs of the modern learner. With today’s technology, we can provide these structures, elements and service. It’s about repurposing, restructuring and rethinking what we already have and already do.
Intention: No more lonely learning but connection to others and having one’s voice heard. One way communication is over (i.e. instructor or content ‘talkin at ya’). Listen to your learners and what they need to build their knowledge.
Intention: To massage the content so that it fits the personal context of students. To not make it too overly complicated to deliver, consider a few ways that are responsive to the learning needs/topics of those attending your course.
Intention: Watching video training is becoming very popular. However, this is not the talking head videos that bore the learner, but about people watching, demonstrations or interviews.
Intention: Short attention spans and need-to-know demands require information to be divided into categorically sequenced layouts (you’re in-learn-out). Just-in-time learning allows getting and finding instructions or info when needed to apply.
Uber Modern Applications
Intention: Don’t be intimidated with these applications as they will become mainstream one day. What is more, both modern learners and course developers are becoming sophisticated in what they want and can create, so be prepared.